Thursday, October 7, 2010

Day 1 at EL CAP

Yesterday was my first day at my internship. I started working for a small investment advisory company named EL CAP. The company is real small and just starting out. I think this will be a great learning experience because I will be able to learn what it takes to start a business from scratch. Yesterday I helped with the marketing side of the business. Since EL CAP is just starting out they are working on where to advertise and how to reach their target market. We are meeting with various news papers about advertisements and other local publications in the area.

While discussing which papers to advertise in my mentor brought up an ethical dilemma he is facing. one of the possible papers that he is considering is written and published by a local man who has a less than great reputation and it is known that he spent time in prison. Do we advertise in his paper when everyone knows if this mans past?

Looking at the road ahead I can not wait to see how this business will develop and what it takes to make it successful.

1 comment:

  1. Hey Matt - very interesting ethical dilemma. Was the ethical dilemma that your boss didn't want to support the business of someone with that shady background?

    What did the company eventually decide? Would love to know how that was worked out (no matter what the direction).

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